Marketing

Estimated reading time: 3 minutes

Starting today, an exciting new feature is live in the Singular dashboard called Bookmarks. Bookmarks let you save and store your favorite queries (e.g., Facebook performance over the last 7 days) and easily share saved reports with your team.

When you create a Bookmark, the selected metrics, filters, dimensions and time period persist in Singular, and are continuously re-run to cache the results, significantly reducing the time it takes to load your saved reports in the future.

Singular previously allowed you to set a primary query displayed as the main report in your dashboard, while additional reports required new queries. Now, with Bookmarks, you’ll have a record of your favorite reports for you and your team to easily reference and customize without having to recreate the reports in Singular.

How to Create a Bookmark

Once you run a report, simply click on “Bookmark” in the upper right hand toolbar and name your report. Then, select the time period:

Rolling: your bookmarked report will be based on a relative time range. Options available are last 7 days, last 30 days, this month, last month, or custom. Custom allows you to define a specific number of days back.

Static: your bookmarked report will be based on a fixed time frame, like “Q1 2016”. With this option, bookmarked reports will always return the same time range you have chosen.

Select “Share with team” (if desired) to allow other Singular users on your team to view the same bookmarked report and ensure everyone is looking at the same data.

bookmarks-giphy

Real-Time Collaboration

Far too often we encounter mobile marketing teams who operate under a protective cloak of analytics systems that are inscrutable to outsiders.

Singular helps break down the silos that have traditionally isolated mobile marketing teams by allowing seamless sharing of user-friendly marketing performance reports across teams.

There are two ways to share reports:

1. After creating a Bookmark, select “Share with team” and the Bookmark will appear in your teammates’ accounts, under their bookmarks; or

2. After loading a Bookmark or running a new report, create, copy and share a link to the report:

share-link

Singular users and non-Singular users outside your organization (such as third-party vendors or agencies) can access a saved report via the password-protected link you share, much like a Google Doc, while even the most Excel-averse recipients can customize and dig deeper into the data you share.

Here are some ideas on how to leverage Bookmarks:

• Got someone working on social? Set up a weekly report showing the installs and ROI driven by each social campaign.

• Making reports for stakeholders? Save last month’s figures by using the preset “last month” date option with your set metrics and your most important channels.

• Managing multiple UA managers? Label your campaigns by manager and save a weekly report showing a breakdown of performance driven by each manager.

We hope Bookmarks will help you and your team analyze your marketing performance even faster on Singular.

As always, let us know if you have questions or feedback!

Share this post
Read more

granular-01
Estimated reading time: 7 minutes

Granularity is no longer an option:  It’s a necessity.  See how far you can go with Singular Stack

 

If you’re an experienced mobile marketer you know that getting clicks, conversions, installs and CPI is just the start on the road to understanding the performance of your ad campaigns.  Ultimately,  the metric you’re really after is ROI (or some industry-specific proxy that gives you a ratio of spend to return).   ROI really tells you what matters most:  what was the gain I obtained from investing to acquire a user on a specific ad network or campaign.    

The magic of Singular Analytics (our core product) is that by unifying all your data in one place (cost and revenue) we make it much easier for you to derive ROI no matter how many sources of traffic you use.  

The challenge for today’s mobile marketers is that as competition heats up and the cost of acquiring users increases, you need to get more and more granular to identify pockets of high value users that might be too expensive on larger, more established networks.  Understanding the ROI across OS’s, countries and ad networks is no longer enough.   You need to go even deeper. Continue reading Surviving a Hyper-Competitive Mobile Install Market

Share this post
Read more

ROI-01
Estimated reading time: 9 minutes

In the Age of Installs and App Rankings, ROI is King

The mobile app market is booming like never before. According to Statista, the App Store and Google Play alone will generate an estimated 179 billion mobile app installs by the end of 2015 (accumulated to date). In terms of revenue, the US alone is forecast to see developers and brands spend an estimated $4.6 billion dollars this year and up to $6.8 billion in 2019, according to Business Insider. Continue reading Which Mobile Marketing Metric Should Marketers Track?

Share this post
Read more

dashboard-01-01-01
Estimated reading time: 4 minutes

Unifying all your mobile ad spend and app revenue is never easy. But what’s harder still is making sense of it all once you have it in one place. We know that for mobile marketers having all your data laid out before you in a way that is simple, clear and concise helps you draw conclusions more quickly and, therefore, make decisions more efficiently.

That is why we’re excited to announce some important updates to the Singular Analytics Dashboard. Continue reading Improve Your View of the World: Enhanced Dashboard

Share this post
Read more