General

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I’m extremely excited to share with you the news of our $15m Series A funding.

Singular started in late 2013 with nothing more than an idea and a prototype. Back then we were bootstrapping the company from my couch in Tel Aviv, with Susan working half-way around the world in San Francisco. We had a few amazing early-adopters who saw the potential and partnered with us to solve all that was broken in marketing today and they agreed to become our first customers. They believed in our big vision and our small team.

A couple of months later, after successfully expanding our platform and adding some phenomenal customers, and a few incredible first employees, we closed our Seed round with General Catalyst. Immediately, we fell in love with the GC family, and we felt fortunate for the trust and help they’ve given us. Funding mattered, because it enabled us to go big and chase our vision. And so we did.

Since that seed round, over 2 years ago, we’ve been extremely busy building and executing our plans. Our product has grown immensely. We carefully grew our team by bringing on board some of the best people I have ever known in my life, and we are now at almost 60 people, with offices in San Francisco, Tel-Aviv and Berlin.

Which brings us to where we are today and why I am writing to you.

I’m incredibly excited to announce our Series A funding, led by KDWC Ventures, TransLink Capital and Telstra Ventures, with follow-on funding from General Catalyst. I’ve had the pleasure of working with our new investors for a few months, and I’m extremely excited about the immense value they bring to the team.

The new funding will be used to scale our Product and Engineering teams, so that we can create even greater products, and ship them faster than ever. We’re here to help you become more successful at what you do. There’s so much that is broken with marketing today, and so much to build, and I can’t wait to show you the incredible things we’re working on.

Last but not least, I would like to thank you, our customers and partners. You guys are amazing! We are so lucky to work with you. Technical, brilliant and fun people. Our shared relationships have helped shape us into the company we are. We enjoy partnering with you, helping you become more successful, and when we can just hanging out with you. Thank you!

Gadi Eliashiv
Co-Founder & CEO

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Apple has released an update in iOS 10 that lets users opt out of interest-based advertising by masking their device’s IDFA (Identifier for Advertisers).

While Apple has allowed users to opt out of interest-based advertising since iOS 6 by resetting their IDFA or by activating Limit Ad Tracking (LAT) in user settings, developers were still able to use IDFAs for functions like frequency capping, fraud detection and attribution.

But not anymore. With the release of iOS 10, Apple has completely hidden the IDFAs of users who enable LAT, obscuring the identifiers with a string of zeros. Roughly 10-15% of iOS users are expected to activate the setting, according to Singular’s analysis and industry estimates, causing concern among marketers who wonder whether masked IDFAs will create a hole in their attribution data.

But fear not, Singular’s got you covered. The Singular Attribution Engine attributes new and re-engaged installs and events regardless of whether an IDFA is available (and without any action required from customers who have the Singular SDK installed).   

Here’s how we do it: For the vast majority of iOS users who do not enable LAT, it’s business as usual: Singular continues to attribute users by applying its deterministic, IDFA-based attribution.

But in instances when a valid IDFA is not detected, Singular’s fingerprinting-based matching algorithms kick in to connect unique device attributes (derived from the user agent, IP address and other properties) and assign an identifier for future attribution of these devices. Our fingerprinting engine automatically limits the attribution window to 24 hours, where the accuracy rate is over 95%.

As an additional measure, to achieve the highest level of accuracy, Singular works closely with our integrated ad partners to build tracking links that are optimized for data granularity, with multiple macros passing available identifiers into our attribution engine.

All in all, we support Apple’s latest push to prevent bad actors from cross-marketing to users who opt out of interest-based advertising, and we’ll continue to stay ahead of software updates across all mobile platforms to ensure that Singular delivers the most advanced attribution solution for the top marketers in the world.

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Unifying all your mobile ad spend and app revenue is never easy. But what’s harder still is making sense of it all once you have it in one place. We know that for mobile marketers having all your data laid out before you in a way that is simple, clear and concise helps you draw conclusions more quickly and, therefore, make decisions more efficiently.

That is why we’re excited to announce some important updates to the Singular Analytics Dashboard. Continue reading Improve Your View of the World: Enhanced Dashboard

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