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Starting today, an exciting new feature is live in the Singular dashboard called Bookmarks. Bookmarks let you save and store your favorite queries (e.g., Facebook performance over the last 7 days) and easily share saved reports with your team.

When you create a Bookmark, the selected metrics, filters, dimensions and time period persist in Singular, and are continuously re-run to cache the results, significantly reducing the time it takes to load your saved reports in the future.

Singular previously allowed you to set a primary query displayed as the main report in your dashboard, while additional reports required new queries. Now, with Bookmarks, you’ll have a record of your favorite reports for you and your team to easily reference and customize without having to recreate the reports in Singular.

How to Create a Bookmark

Once you run a report, simply click on “Bookmark” in the upper right hand toolbar and name your report. Then, select the time period:

Rolling: your bookmarked report will be based on a relative time range. Options available are last 7 days, last 30 days, this month, last month, or custom. Custom allows you to define a specific number of days back.

Static: your bookmarked report will be based on a fixed time frame, like “Q1 2016”. With this option, bookmarked reports will always return the same time range you have chosen.

Select “Share with team” (if desired) to allow other Singular users on your team to view the same bookmarked report and ensure everyone is looking at the same data.


Real-Time Collaboration

Far too often we encounter mobile marketing teams who operate under a protective cloak of analytics systems that are inscrutable to outsiders.

Singular helps break down the silos that have traditionally isolated mobile marketing teams by allowing seamless sharing of user-friendly marketing performance reports across teams.

There are two ways to share reports:

1. After creating a Bookmark, select “Share with team” and the Bookmark will appear in your teammates’ accounts, under their bookmarks; or

2. After loading a Bookmark or running a new report, create, copy and share a link to the report:


Singular users and non-Singular users outside your organization (such as third-party vendors or agencies) can access a saved report via the password-protected link you share, much like a Google Doc, while even the most Excel-averse recipients can customize and dig deeper into the data you share.

Here are some ideas on how to leverage Bookmarks:

• Got someone working on social? Set up a weekly report showing the installs and ROI driven by each social campaign.

• Making reports for stakeholders? Save last month’s figures by using the preset “last month” date option with your set metrics and your most important channels.

• Managing multiple UA managers? Label your campaigns by manager and save a weekly report showing a breakdown of performance driven by each manager.

We hope Bookmarks will help you and your team analyze your marketing performance even faster on Singular.

As always, let us know if you have questions or feedback!

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Estimated reading time: 2 minutes

Apple has released an update in iOS 10 that lets users opt out of interest-based advertising by masking their device’s IDFA (Identifier for Advertisers).

While Apple has allowed users to opt out of interest-based advertising since iOS 6 by resetting their IDFA or by activating Limit Ad Tracking (LAT) in user settings, developers were still able to use IDFAs for functions like frequency capping, fraud detection and attribution.

But not anymore. With the release of iOS 10, Apple has completely hidden the IDFAs of users who enable LAT, obscuring the identifiers with a string of zeros. Roughly 10-15% of iOS users are expected to activate the setting, according to Singular’s analysis and industry estimates, causing concern among marketers who wonder whether masked IDFAs will create a hole in their attribution data.

But fear not, Singular’s got you covered. The Singular Attribution Engine attributes new and re-engaged installs and events regardless of whether an IDFA is available (and without any action required from customers who have the Singular SDK installed).   

Here’s how we do it: For the vast majority of iOS users who do not enable LAT, it’s business as usual: Singular continues to attribute users by applying its deterministic, IDFA-based attribution.

But in instances when a valid IDFA is not detected, Singular’s fingerprinting-based matching algorithms kick in to connect unique device attributes (derived from the user agent, IP address and other properties) and assign an identifier for future attribution of these devices. Our fingerprinting engine automatically limits the attribution window to 24 hours, where the accuracy rate is over 95%.

As an additional measure, to achieve the highest level of accuracy, Singular works closely with our integrated ad partners to build tracking links that are optimized for data granularity, with multiple macros passing available identifiers into our attribution engine.

All in all, we support Apple’s latest push to prevent bad actors from cross-marketing to users who opt out of interest-based advertising, and we’ll continue to stay ahead of software updates across all mobile platforms to ensure that Singular delivers the most advanced attribution solution for the top marketers in the world.

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