Estimated reading time: 3 minutes

Starting today, an exciting new feature is live in the Singular dashboard called Bookmarks. Bookmarks let you save and store your favorite queries (e.g., Facebook performance over the last 7 days) and easily share saved reports with your team.

When you create a Bookmark, the selected metrics, filters, dimensions and time period persist in Singular, and are continuously re-run to cache the results, significantly reducing the time it takes to load your saved reports in the future.

Singular previously allowed you to set a primary query displayed as the main report in your dashboard, while additional reports required new queries. Now, with Bookmarks, you’ll have a record of your favorite reports for you and your team to easily reference and customize without having to recreate the reports in Singular.

How to Create a Bookmark

Once you run a report, simply click on “Bookmark” in the upper right hand toolbar and name your report. Then, select the time period:

Rolling: your bookmarked report will be based on a relative time range. Options available are last 7 days, last 30 days, this month, last month, or custom. Custom allows you to define a specific number of days back.

Static: your bookmarked report will be based on a fixed time frame, like “Q1 2016”. With this option, bookmarked reports will always return the same time range you have chosen.

Select “Share with team” (if desired) to allow other Singular users on your team to view the same bookmarked report and ensure everyone is looking at the same data.


Real-Time Collaboration

Far too often we encounter mobile marketing teams who operate under a protective cloak of analytics systems that are inscrutable to outsiders.

Singular helps break down the silos that have traditionally isolated mobile marketing teams by allowing seamless sharing of user-friendly marketing performance reports across teams.

There are two ways to share reports:

1. After creating a Bookmark, select “Share with team” and the Bookmark will appear in your teammates’ accounts, under their bookmarks; or

2. After loading a Bookmark or running a new report, create, copy and share a link to the report:


Singular users and non-Singular users outside your organization (such as third-party vendors or agencies) can access a saved report via the password-protected link you share, much like a Google Doc, while even the most Excel-averse recipients can customize and dig deeper into the data you share.

Here are some ideas on how to leverage Bookmarks:

• Got someone working on social? Set up a weekly report showing the installs and ROI driven by each social campaign.

• Making reports for stakeholders? Save last month’s figures by using the preset “last month” date option with your set metrics and your most important channels.

• Managing multiple UA managers? Label your campaigns by manager and save a weekly report showing a breakdown of performance driven by each manager.

We hope Bookmarks will help you and your team analyze your marketing performance even faster on Singular.

As always, let us know if you have questions or feedback!

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Estimated reading time: 2 minutes

I’m extremely excited to share with you the news of our $15m Series A funding.

Singular started in late 2013 with nothing more than an idea and a prototype. Back then we were bootstrapping the company from my couch in Tel Aviv, with Susan working half-way around the world in San Francisco. We had a few amazing early-adopters who saw the potential and partnered with us to solve all that was broken in marketing today and they agreed to become our first customers. They believed in our big vision and our small team.

A couple of months later, after successfully expanding our platform and adding some phenomenal customers, and a few incredible first employees, we closed our Seed round with General Catalyst. Immediately, we fell in love with the GC family, and we felt fortunate for the trust and help they’ve given us. Funding mattered, because it enabled us to go big and chase our vision. And so we did.

Since that seed round, over 2 years ago, we’ve been extremely busy building and executing our plans. Our product has grown immensely. We carefully grew our team by bringing on board some of the best people I have ever known in my life, and we are now at almost 60 people, with offices in San Francisco, Tel-Aviv and Berlin.

Which brings us to where we are today and why I am writing to you.

I’m incredibly excited to announce our Series A funding, led by KDWC Ventures, TransLink Capital and Telstra Ventures, with follow-on funding from General Catalyst. I’ve had the pleasure of working with our new investors for a few months, and I’m extremely excited about the immense value they bring to the team.

The new funding will be used to scale our Product and Engineering teams, so that we can create even greater products, and ship them faster than ever. We’re here to help you become more successful at what you do. There’s so much that is broken with marketing today, and so much to build, and I can’t wait to show you the incredible things we’re working on.

Last but not least, I would like to thank you, our customers and partners. You guys are amazing! We are so lucky to work with you. Technical, brilliant and fun people. Our shared relationships have helped shape us into the company we are. We enjoy partnering with you, helping you become more successful, and when we can just hanging out with you. Thank you!

Gadi Eliashiv
Co-Founder & CEO

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Estimated reading time: 2 minutes

Apple has released an update in iOS 10 that lets users opt out of interest-based advertising by masking their device’s IDFA (Identifier for Advertisers).

While Apple has allowed users to opt out of interest-based advertising since iOS 6 by resetting their IDFA or by activating Limit Ad Tracking (LAT) in user settings, developers were still able to use IDFAs for functions like frequency capping, fraud detection and attribution.

But not anymore. With the release of iOS 10, Apple has completely hidden the IDFAs of users who enable LAT, obscuring the identifiers with a string of zeros. Roughly 10-15% of iOS users are expected to activate the setting, according to Singular’s analysis and industry estimates, causing concern among marketers who wonder whether masked IDFAs will create a hole in their attribution data.

But fear not, Singular’s got you covered. The Singular Attribution Engine attributes new and re-engaged installs and events regardless of whether an IDFA is available (and without any action required from customers who have the Singular SDK installed).   

Here’s how we do it: For the vast majority of iOS users who do not enable LAT, it’s business as usual: Singular continues to attribute users by applying its deterministic, IDFA-based attribution.

But in instances when a valid IDFA is not detected, Singular’s fingerprinting-based matching algorithms kick in to connect unique device attributes (derived from the user agent, IP address and other properties) and assign an identifier for future attribution of these devices. Our fingerprinting engine automatically limits the attribution window to 24 hours, where the accuracy rate is over 95%.

As an additional measure, to achieve the highest level of accuracy, Singular works closely with our integrated ad partners to build tracking links that are optimized for data granularity, with multiple macros passing available identifiers into our attribution engine.

All in all, we support Apple’s latest push to prevent bad actors from cross-marketing to users who opt out of interest-based advertising, and we’ll continue to stay ahead of software updates across all mobile platforms to ensure that Singular delivers the most advanced attribution solution for the top marketers in the world.

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Estimated reading time: 6 minutes



The Final Stretch


We’re almost at the finish line. Just a little further! That’s probably what you’re thinking right now as we wind down this last, final quarter of the year. But things never quite slow down at Singular and, like most of you, we’re already looking at 2016 and working on how can we continue to build technology to make this ecosystem just a little bit easier.

So, on that note here are a few features we’d like to highlight that we know are going to make your lives just a little bit easier. Continue reading Tis the Season of Cool, New Features

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Estimated reading time: 7 minutes

Granularity is no longer an option:  It’s a necessity.  See how far you can go with Singular Stack


If you’re an experienced mobile marketer you know that getting clicks, conversions, installs and CPI is just the start on the road to understanding the performance of your ad campaigns.  Ultimately,  the metric you’re really after is ROI (or some industry-specific proxy that gives you a ratio of spend to return).   ROI really tells you what matters most:  what was the gain I obtained from investing to acquire a user on a specific ad network or campaign.    

The magic of Singular Analytics (our core product) is that by unifying all your data in one place (cost and revenue) we make it much easier for you to derive ROI no matter how many sources of traffic you use.  

The challenge for today’s mobile marketers is that as competition heats up and the cost of acquiring users increases, you need to get more and more granular to identify pockets of high value users that might be too expensive on larger, more established networks.  Understanding the ROI across OS’s, countries and ad networks is no longer enough.   You need to go even deeper. Continue reading Surviving a Hyper-Competitive Mobile Install Market

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Estimated reading time: 9 minutes

In the Age of Installs and App Rankings, ROI is King

The mobile app market is booming like never before. According to Statista, the App Store and Google Play alone will generate an estimated 179 billion mobile app installs by the end of 2015 (accumulated to date). In terms of revenue, the US alone is forecast to see developers and brands spend an estimated $4.6 billion dollars this year and up to $6.8 billion in 2019, according to Business Insider. Continue reading Which Mobile Marketing Metric Should Marketers Track?

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Estimated reading time: 4 minutes

Unifying all your mobile ad spend and app revenue is never easy. But what’s harder still is making sense of it all once you have it in one place. We know that for mobile marketers having all your data laid out before you in a way that is simple, clear and concise helps you draw conclusions more quickly and, therefore, make decisions more efficiently.

That is why we’re excited to announce some important updates to the Singular Analytics Dashboard. Continue reading Improve Your View of the World: Enhanced Dashboard

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